‘ME, MYSELF, I AND MY BRAND’ or ‘MY BRAND’ analyses the depths of individual identity by taking it apart and exposing the elements that make me me or ’ME, MYSELF, I AND MY BRAND’. Me, myself, and I are all first-person singular pronouns that is referred to the same person and ‘ME, MYSELF, I AND MY BRAND’ is an extension of this phrase to encourage people to look at themselves from a 'brand' perspective. These are 'My Brand’ guidelines which act both as a defence mechanism and a guiding principle, this is the result of bad relationships, indecisiveness, poor decision-making, and more.
